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20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

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6.EXPERIMENT

Franklin D Roosevelt’s (FDR’s) iconic words delivered on Sunday 22 May 1932 at a commencement address for the graduates of Oglethorpe University are still reverberating through the American political landscape: “The country needs and, unless I mistake its temper, the country demands bold, persistent experimentation. It is common sense to take a method and try it: If it fails, admit it frankly and try another. But above all, try something.”95

Eighty years later, at the 2012 Democratic National Convention, President Barack Obama invoked them to argue that: “It will take more than a few years for us to solve challenges that have built up over decades. It will require common effort, shared responsibility, and the kind of bold, persistent ...

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