“Freedom lies in being bold.”
Opening up to the unknown requires boldness. “Even though the future might not be clear, leaders still need to be bold in decision-making,” argues Ben Hughes, Deputy CEO of the Financial Times. When the FT developed the FT.com app, it decided not to distribute the app through the Apple store. This decision was not made to avoid Apple’s 30% cut of revenue but rather to ensure that the FT could own and control its own data. It was a bold move as Apple was dominant in the app space.
As a result the FT built its own app outside the Apple platform and made it available on the Android platform. It proved very successful. Ben believes that in the end Apple respected the