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20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

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INTRODUCTION

Imagine that the person you are secretly in love with gives you a present. “Here it is,” they say with a smile on their face, as they hand you a large, oddly shaped box, carefully wrapped. You’re surprised and about to open it when they remark: “But you have to wait three days to open it.” “Three days?” you reply. What’s in it, you wonder? The box feels heavy, but with its odd shape it could be anything. You shake it gently, but there is no sound or clue to its contents. Could it be the statement of love you’ve been yearning for, or perhaps something more mundane? You don’t get much sleep that night. Your curiosity becomes insatiable and you feel you cannot wait another day – you want to know. Would you open the box before the three ...

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