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20/20: 20 Great Lists by 20 Outstanding Business Thinkers by Diana Renner, Steven D’Souza

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2.EXPERIMENT

When we are faced with a complex problem or situation, we don’t need to know every step we are going to take from the outset. Instead, we can develop the experimental skill set of the scientist and the mindset of the anthropologist. The scientist devises experiments that test multiple hypotheses, shares results, looks for patterns and is open to alternative explanations.

The anthropologist has a keen awareness of all that happens around them and is highly attentive. They are not a detached observer but are aware of their own biases, and the biases of others.

Below we suggest some experiments for you to try, categorized under the main four themes of Not Knowing – “empty your cup,” “close your eyes to see,” “leap in the dark” and “delight ...

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