Chapter Three

Be a Coach, Not a Critic

Successful people tend to have a high need for self-determination. In other words, the more leaders commit to coaching and behavioral change because they believe in the value of the process, the more likely the process is to work. The more they feel that the change is being imposed upon them—or that they are just trying it out—the less likely the coaching process is to work.


Marshall Goldsmith and Kelly Goldsmith

Do you want to be a coach or a critic? Can there be a true coach who doesn’t criticize? Can there be a critic who doesn’t coach? In fact, people don’t appreciate coaches who criticize. They look for coaches who provide feedback while coaching and mentoring. There is a subtle difference between ...

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