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21st Century Skills for Non-Profit Managers by Don Macdonald

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CHAPTER 4

Funding Strategy

Don Macdonald

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Overview

This chapter outlines the importance of developing a specific funding strategy for a nonprofit organization: it analyzes the essentials elements, considers different sources of funding and examines their accessibility and usefulness. This is based on the author’s successful fundraising experience from a range of funders and for a range of nonprofit organizations.

Why Is a Funding Strategy Important?

Adequate funds clearly are essential for the survival of any organization in changing conditions, otherwise it becomes insolvent. So a funding strategy is required encompassing different types of ...

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