Chapter 1

Change management: Kotter’s eight-step model

Many executives struggle to implement change in their organisations, and the larger the firm, the bigger the challenge. There are many recipe books for how to implement a change programme, and John Kotter’s eight-step model is probably the most well-regarded.

When to use it

  • To implement a change in your organisation – for example, a new formal structure, a new IT system or a different way of serving your customers.
  • To diagnose why an earlier attempt at making a change has failed, and to come up with a corrective course of action.


The challenge of managing change has existed for as long as organisations have existed. However, it was only when researchers started to understand ...

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