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part 1 Management
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Negotiating techniques: BATNA
5 360-degree assessment
part 2 Marketing
6 Multichannel marketing
7 The 4 Ps of marketing
8 Pricing strategies: dynamic pricing
9 Product life cycle
10 Segmentation and personalised marketing
part 3 Strategy
11 The BCG growth–share matrix
12 Blue ocean strategy
13 Core competence and the resource-based view
14 Five forces analysis
15 Game theory: the prisoner’s dilemma
part 4 Innovation and entrepreneurship
16 Design thinking
17 Disruptive innovation
18 The lean startup
19 Open innovation
20 Scenario ...
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