One of the biggest reasons for wanting to improve your memory is to better remember names and faces. It’s something that people who deal with the public—such as salespeople and politicians—are particularly concerned about, and it often can make the difference between getting the sale or the vote . . . or not. After all, when you remember someone’s name—and can further personalize that by what you remember about that person—he or she is flattered; people feel appreciative that you remembered them. And that can translate into votes, sales, gaining customers, getting referrals, and more.
So let’s start with remembering names; then faces; and finally making further associations with facts about the person.