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30 Days to Virtual Productivity Success by Gail Z. Martin

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30Viral Marketing: Getting Your Customers to Promote for You

Wouldn’t it be nice if you could get your customers to promote your company for you—for free? That’s what happens with viral marketing. Viral marketing is like old-fashioned word of mouth on steroids. In the old days, word of mouth was limited to the people your customers saw, wrote to, or called on the phone. With the Internet, word of mouth can go around the globe at the speed of light, reaching thousands or millions of people within seconds of the final keystroke. It’s the ultimate in productivity, since others are doing the marketing on your behalf, and it also can have a huge impact on expanding your contacts and helping you grow your business.

Opinions aren’t the only thing that ...

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