Chapter 2 Getting On And Getting Started

“What do you do?” said the officers at the US-Canada border as they processed her visa application. Suddenly, Canadian expatriate tara hunt found herself being googled. The amused reaction of the border patrol officers to their search query spoke volumes: “You should state on your resume that you’re very Google-able!”

Social networking isn’t just used for Tara Hunt’s business. It is her business. Her company, Citizen Agency, consults clients on how to better connect with their customer communities. Whether through existing social networks, building more tools on brand Web sites to engage people, or just by making them aware of the rapidly changing marketplace, Tara guides her clients through the ...

Get 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.