
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 19
004-117 02762.indd 19 7/20/11 1:26 PM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 19
Text
MANAGING THE BUSINESS
19
In contrast to the small studio of Worldstudio,
Inc., Todd Waterbury directed a team of
creative people at the New York office of
Wieden+Kennedy. The work involved television
commercials to print ads to identity work and
packaging, as well as everything that serves
to communicate what a brand stands for. The
firm is the global agency for Nike and ESPN
and has worked with with Avon to develop a
new generation of products for ...