
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 459
444-496 02762.indd Sec1:459 7/22/11 10:06 AM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 459
Text
TECHNOLOGY AND DESIGN
459
Scott Santoro of Worksight has developed a
metaphor that informs and deepens all the
work he does. “I live on a street that has a
construction company, a trucking company, a
sandblasting shop, a welder, and a firehouse. It
is a very short block and a very active street.”
The Worksight studio literally sits in a worksite.
Everything that Worksight does derives from
an approach that respects the metaphors
available ...