Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 215
Text
Stefan Sagmeister jokes, “I think the last
class I took was yoga. My last design-related
class was when my former intern gave me
Photoshop lessons.”
Sagmeister admits that he usually goes to con-
ferences if he is asked to speak at them and
then takes the opportunity to visit other panels.
But in general, he does not attend design con-
ferences. “There are few conferences where I
really have the feeling I have learned. It is more
like a sense of education than a true education.”
AVOID DESIGN CONFERENCES
STEFAN SAGMEISTER
141
There are exceptions. Sagmeister notes
that he has often attended the Technology,
Entertainment, Design (TED) conference, which
is about design, but he comments, “[It is] much
more about science.” The cross-disciplinary
atmosphere of such a meeting of people has
the effect of stimulating the imagination in meth-
ods and practices (not to mention images) far
outside the purview of design. In January 2003,
Sagmeister went to St. Mortiz to a conference
where graphic designers were in the complete
minority. “It was mostly product designers and
educators, and I find that much more interest-
ing. When there are people who do different
things than I do, I learn from them.”
AIGA conference announcement poster, designed by Stefan Sagmeister
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