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365 Habits of Successful Graphic Designers by Sarah Dougher, Steve Gordon Jr., Joshua Berger, Laurel Saville

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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 340
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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 340
Text
Chapter Ten:
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DESIGNING BOOKS
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 341
Text
Book design places a unique set of demands
on a graphic designer, asking simultaneously
for a deep level of engagement as well as a
surprising degree of restraint, along with sub-
stantive technical skills. On top of this, book
design tends to be less lucrative than some
other forms of graphic design work. So why
do designers choose this media? It’s for love
of the objects themselves. “I’ve always loved
books and collected books and thought they
were fantastic things,” says Jason Godfrey
of Godfrey Design in England. “I think that
it’s the same with anything; you have to have
that interest and passion before jumping into
these areas.”
After all, interest and passion, especially when
directed to making something as beautiful and
satisfying as a book, are certainly excellent
raw ingredients for a satisfying career. Victor
Burton of Victor Burton Design Gráfico in Brazil,
describes how his lifelong love affair with what
lies between two covers led him to design:
“Technically I am not a designer. In truth, I
consider design an instrument to create what I
most love—books,” he says. “My grandfather,
a Frenchman from Lyon, was a bibliophile, and
his library was the object of my fascination
and desire since my childhood.” This visceral
attraction led him to a trainee position at
Franco Maria Ricci Publishing House in Milan,
Italy, where he was able to turn his obsession
into a profession. His design career since then
has focused almost entirely on making books
that are beautiful enough to inspire the next
generation of would-be book designers.
BE A LOVER OF BOOKS
The sophisticated balance of illustration, pattern,
and type, in this book, designed by Victor Burton,
makes for an elegant object that is a delight to
hold, flip through, and make one’s own.
341
N
GOD
O
R
BU
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JASON GODFREY
VICTOR BURTON
238
23
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
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342
365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
O Rio de Janeiro, designed by Victor Burton
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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
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Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 343
Text
DESIGNING BOOKS
343
It is no accident that designers use the lan-
guage of human relationships to describe the
process of making a book. While some design
projects come and go so quickly they leave
no memories behind, books require a differ-
ent kind of commitment. “Most of my projects
are based on things that I have an affinity for,”
says Brett MacFadden. “Any book is many
months of work, and so you want them to
be things that are dear to you.” Books are
designed over many months of image and
text manipulations—affection for the content
will ensure the book continues to hold interest
from the beginning to the faraway end of
the project.
Like any relationship, that with a book demands
some sacrifice as the price for creative satis-
faction. “Why go out with someone if you don’t
like them?” Vince Frost asks. “Books take a
long time to produce and are a phenomenal
amount of work. And books don’t pay a lot of
money. But I still love doing them.” At the end
of the day, simple affection for the things them-
selves continues to feed the creative spirit of
book designers.
ONLY DO A BOOK IF YOU REALLY LIKE
THE
SUBJECT MATTER
Living the Creative Life, designed by Maya Drozdz, demonstrates
in design the content provided by the contributors, who are work-
ing artists in a variety of mostly mixed-media, including collage,
assemblage, textiles, beads, and more.
BRETT MACFADDEN
VINCE FROST
239
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