
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 94
004-117 02762.indd 94 7/20/11 1:23 PM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 94
Text
94
365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
The designer must create consistent language
and messaging for a campaign to be success-
ful. The designer must listen, learn, and adapt
the language he or she hears from the client. In
this manner, the creative ideas of the designer
can effectively move from the design table and
into the boardroom.
Because Todd Waterbury and the creative
teams at Wieden+Kennedy had a particularly
intuitive way of working, ...