
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 199
118-213 02762.indd Sec1:199 7/20/11 2:24 PM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 199
Text
PROMOTING YOURSELF
199
The combination of a lagging economy and
some do-it-yourself pluck provided the circum-
stances for a novel business development
tool: hitting the pavement. Scott Santoro of
Worksight knew that he wanted more business
with book publishers, so he decided to go ask
them if they needed his services.
“I heard that there was a book-publishers’
fair down at the Javits [Convention] Center. I
thought, that would be a great place ...