
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 219
214-339 02762.indd Sec1:219 7/21/11 10:33 AM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 219
Text
STAYING CREATIVE
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When Matteo’s president, Matt Lenoci, first
approached the Chase Design Group, Matteo
had a logo and packaging scheme, but it was
clearly in need of an update. The new logo is
based on a classical roman serif font updated
for a more modern feeling. Chase Design
Group’s solution for the packaging resolved
two problems. The first problem was how to
give the company a luxurious look without
breaking its modest budget. The ...