
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 287
214-339 02762.indd Sec1:287 7/21/11 9:44 AM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 287
Text
DESIGNING PUBLICATIONS
287
A commercial publisher is a business, and
magazines are its product. So drumming up
sales—both from readers buying the magazine
and advertisers paying for pages—should be
every much a part of the design equation as
font styles and column inches. “You have to
consider things such as how the publisher is
going to go about creating a strategy for distri-
bution and such,” notes Jeremy Leslie. “These
are not just considerations ...