
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 322
214-339 02762.indd Sec1:322 7/21/11 9:48 AM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 322
Text
322
365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
Magazines get to their audiences in two prin-
cipal ways: through the mail or off the news-
stand. This creates logistical issues that a
designer must be aware of. As Luke Hayman
suggests, “You have to ask yourself, ‘Where
will this magazine live in the world?’” In some
cases, Hayman says, he’s worked up two
covers for a publication, one with a large
area for the address label and another that
addresses ...