
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 350
340-443 02762.indd Sec1:350 7/21/11 2:21 PM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 350
Text
350
365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
How, it would be fair to ask, can a designer
cram so many different agendas and opportuni-
ties from so many different departments onto
the small canvas of a book jacket? “It’s a little
like packaging an animal,” says Roberto de
Vicq. “The publisher says it is a leopard and
the marketing person says we are selling
rabbits . . . so you have to package the leopard
looking like a rabbit.” He likens ...