
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 408
340-443 02762.indd Sec1:408 7/21/11 2:24 PM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 408
Text
408
365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
While we are all familiar with the standard
(to the Western world, at least) upper-left-to-
bottom-right pattern of reading the printed
page, the eye moves differently on screen.
“Eye tracking studies show that we generally
look at a site in a rough F pattern,” explains
Roberta Rosenberg. “So on the top cross of
F, put the logo and tag line. The middle hori-
zontal is where the introduction goes; ...