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365 Habits of Successful Graphic Designers
book

365 Habits of Successful Graphic Designers

by Laurel Saville, Joshua Berger, Steve Gordon Jr., Sarah Dougher
November 2011
Beginner content levelBeginner
448 pages
14h 29m
English
Rockport Publishers
Content preview from 365 Habits of Successful Graphic Designers
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 408
340-443 02762.indd Sec1:408 7/21/11 2:24 PM
Job: 02762 Title: 365 Habits of Successful Graphic Designers (Rockport)
Page: 408
Text
408
365 HABITS OF SUCCESSFUL GRAPHIC DESIGNERS
While we are all familiar with the standard
(to the Western world, at least) upper-left-to-
bottom-right pattern of reading the printed
page, the eye moves differently on screen.
“Eye tracking studies show that we generally
look at a site in a rough F pattern,” explains
Roberta Rosenberg. “So on the top cross of
F, put the logo and tag line. The middle hori-
zontal is where the introduction goes; ...
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Publisher Resources

ISBN: 9781592537372