5-Minute Selling

CHAPTER 18ALL ABOUT THESE 16 ACTIONS

We will be interested. We will be present. And customers will reward us with their business.

Because the competition is not interested or present.

Welcome to the first day of your new predictable, sustainable, dependable sales-growing life.

Can five minutes really double your sales?

Five minutes of intentional, proactive communication effort per day can. I've seen it happen over and over again among my clients for years.

Communicating proactively with customers and prospects works so well that you can make plans around the additional money you will take home from the new sales that will come from this.

So what are these five minutes per day all about? What kinds of actions are we talking about?

We're talking about five daily minutes of proactive communications. This means these communications are the opposite of answering the phone and reacting to customers' problems and complaints all day, as most of us do. You still need to do this throughout your day, but now, with your 5-Minute Selling System, you'll infuse these proactive communications into your otherwise reactive day.

THE PILLARS OF YOUR 5-MINUTE SELLING SYSTEM

Here are the main components of your new proactive selling system.

• You'll call customers and prospects proactively when nothing is wrong—and intentionally guide the conversation to how (else) you can help. This is because customers tend to only hear from suppliers when there is a big problem. Otherwise, customers very ...