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5 Years of Must Reads from HBR: 2022 Edition (5 Books)
book

5 Years of Must Reads from HBR: 2022 Edition (5 Books)

by Harvard Business Review, Michael E. Porter, Joan C. Williams, Marcus Buckingham, Frances X. Frei
May 2022
Beginner content levelBeginner
1152 pages
27h 4m
English
Harvard Business Review Press
Content preview from 5 Years of Must Reads from HBR: 2022 Edition (5 Books)

Stitch Fix’s CEO on Selling Personal Style to the Mass Market

by Katrina Lake

AT STITCH FIX OUR BUSINESS MODEL IS SIMPLE: We send you clothing and accessories we think you’ll like; you keep the items you want and send the others back. We leverage data science to deliver personalization at scale, transcending traditional brick-and-mortar and e-commerce retail experiences. Customers enjoy having an expert stylist do the shopping for them and appreciate the convenience and simplicity of the service.

Of course, making something seem simple and convenient to consumers while working profitably and at scale is complex. It’s even more complex in the fashion retail industry, which is crowded, fickle, and rapidly changing. Other apparel retailers attempt ...

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Publisher Resources

ISBN: 9781647824402