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5 Years of Must Reads from HBR: 2022 Edition (5 Books)
book

5 Years of Must Reads from HBR: 2022 Edition (5 Books)

by Harvard Business Review, Michael E. Porter, Joan C. Williams, Marcus Buckingham, Frances X. Frei
May 2022
Beginner content levelBeginner
1152 pages
27h 4m
English
Harvard Business Review Press
Content preview from 5 Years of Must Reads from HBR: 2022 Edition (5 Books)

Cultural Innovation

by Douglas Holt

BUILDING THE NEXT billion-dollar innovation is an irresistible goal. To get a leg up, many companies now emulate the innovation model perfected in the tech sector. Procter & Gamble, for example, pursues what it calls constructive disruption. The company has designed its innovation process like a start-up’s, with a venture lab that pulls in tech entrepreneurs and a lean probe-and-learn prototyping process.

That approach is not working. The reality is that in most consumer markets, innovation is a slow, incremental grind—extending master brands, adding a new bell or whistle, tweaking a formula. P&G’s star innovations—such as a smart Pampers diaper that signals when a change is needed—aren’t exactly threatening ...

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Publisher Resources

ISBN: 9781647824402