Part II—Culture-General Activities
Section C. Time
Perhaps no area of intercultural interaction is as frustrating as the differing ways in which people
from different cultures perceive and use time. What we consider to be “enough time” and “the
right time” are often taken from attitudes and values that are typically radically different from
those with whom we are doing business or interacting socially—attitudes that we are usually
unaware of.
It is the purpose of the activities in this section to bring these unconscious values concerning
time to the surface and help us develop more awareness and flexibility. On one hand, this will
keep us from making tragic mistakes. On the other hand, it will help us begin to synchronize our
interactions and activities in ways that result in synergy, satisfying relationships, and appropriate
results for all involved.

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