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Identify Your Priority Values
FaridElashmawi,GlobalSuccess
SanJose,California,USA
Purposeandlearningobjectives
To develop an understanding of individual cultural values and how differences
in cultural values can affect business relationships. Specifically, participants will
be able to
identify their personal cultural values
contrast personal cultural values with national cultural values; and
discuss differences and similarities in cultural values.
Targetaudience
This activity is designed for business executives and managers who deal with individuals
from different cultures who are managers, negotiators, salespersons, trainers, etc. An audi-
ence of 20 or fewer is ideal.
Time
30 minutes
Materials
One back-to-back copy of Handout 1, “Identify Your Priority Values,” for each
participant
Writing materials—paper and pen
Flipchart or chalkboard for group presentations
Procedure
1. Give each person a copy of Handout 1 that lists 20 common cultural values.
2. Ask participants to choose their top five personal values (not necessarily in order).
3. Next, ask participants to identify what they believe are the five most important values held
by people of other cultures, such as American, Arabian, or Japanese.
4. Ask participants to compare their choices. They can also compare their choices with the
national cultural values listed on the second page.
50ActivitiesforAchievingCulturalCompetency
218
Debrief
Ask participants to share what they learned with all participants and to highlight any answers that
surprised them.
You can also summarize the group’s five most important values. This exercise will be particu-
larly useful if participants make up an intact work group.
IdentifyYourPriorityValues
Reproducedfrom50ActivitiesforAchievingCulturalCompetence,byJonamayLambert,
SelmaMyers,andGeorgeSimons,editors.Amherst,MA:HRDPress,2000,2008
[Handout1page1]
Identify Your Priority Values
1: Worksheet
Please choose your top five cultural values from the list below. Your facilitator might also ask
you to predict the top five values of another culture, such as American, Arabian, or Japanese, in
the “Other Culture” column.
YourTop
FiveValues
OtherCulture:
TopFiveValues
1. Group harmony

2. Competition

3. Seniority

4. Cooperation

5. Privacy

6. Openness

7. Equality

8. Formality

9. Risk taking

10. Reputation

11. Freedom

12. Family security

13. Relationships

14. Self-reliance

15. Time

16. Group consensus

17. Authority

18. Material possessions

19. Spirituality

20. Group achievement

50ActivitiesforAchievingCulturalCompetency
Reproducedfrom50ActivitiesforAchievingCulturalCompetence,byJonamayLambert,
SelmaMyers,andGeorgeSimons,editors.Amherst,MA:HRDPress,2000,2008
[Handout1page2]
Identify Your Priority Values
2: Identified Values
Listed below are the identified values of nine national cultures, based on research performed by
Global Success.
Arabian USA Japan
Seniority
Spirituality
Reputation
Family
Authority
Equality
Freedom
Openness
Self-reliance
Cooperation
Relationships
Group harmony
Family
Freedom
Cooperation
Indonesia Korea France
Relationships
Family
Reputation
Cooperation
Group harmony
Family
Cooperation
Relationships
Group harmony
Spirituality
Self-reliance
Freedom
Openness
Relationships
Time
Germany Switzerland Spain
Time
Competition
Privacy
Openness
Reputation
Privacy
Formality
Self-reliance
Time
Reputation
Family
Reputation
Relationships
Freedom
Openness

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