50 Shades of UX Design

Video description

Understand the user in-depth and apply the best UX practice and design principles

About This Video

  • This practical course will teach you key skills, from running user workshops all the way to building high-fidelity prototypes
  • This course combines theory and applied principles in a step-by-step way, with plenty of screen shares and live demonstrations of UX tasks
  • This course features many relevant case studies, practical how-to guides, and demonstrations of best-practice principles

In Detail

Whether your background is in development or design, you will often hear phrases such as 'Oh, this software is easy, the users will have no problem with it, or can you just add some UX to it'. As digital creators; How do we navigate through the often subjective and conflicting input from various stakeholders, into our design work? How can we be certain that our design will be successful with the user? How can you create a good design?

This course will immerse you in five core aspects of user experience. You will look at how to understand users better, so you can create better experiences for them. We will get practical, looking at specific tools and methods, as we consider how to collaborate more constructively with others in our organizations.

Our conversational style of teaching will help you pick up the basics quickly, without getting bogged down in the theory. The course also offers total flexibility so that, if you want to investigate a particular topic, you can jump straight in at your own pace.

By the end of the course, you will be able to decode UX designs and understand what actually excites your customers and what doesn't.


This course is most suitable for UX Designers who want to improve their user-centered design, focused on delivering enhanced and more efficient design skills. Get the competitive edge you need by having confidence in the designs you create.

Table of contents

  1. Chapter 1 : Get out the Building: Your First Usability Test
    1. Course Overview
    2. The Double Diamond
    3. Testing Your Prototype
    4. Ways to Measuring UX
    5. Designing the Experience
    6. Discovering the Value of UX
    7. Uncovering UX: The 5 Core Areas of a Good Experience
  2. Chapter 2 : Adding Value to the Experience
    1. Forget the Features, Start with the Goals
    2. Establish the Funnel and then Optimize
    3. Case Study: Adding Guest Checkout
    4. Continuous Improvement In Your Design
  3. Chapter 3 : Creating a Usable Application
    1. Invest in Ease-of-Use to Get an ROI
    2. Importance of Validating Your Designs with Your User
    3. Running a Moderated Usability Test
    4. Running an Unmoderated Usability Test
    5. Difference Between Usability Testing and User Testing
  4. Chapter 4 : Getting Your Users to Trust You: Credibility
    1. The Case for Creating Loyalty
    2. Providing Reasons to Trust the Experience
    3. User Generated Content - An Example of Effective Trust-Building
    4. Personalization, Nudge, and Desirability
    5. Putting It All Together
  5. Chapter 5 : Creating Desirable Design
    1. The Role Design Plays in the Experience
    2. Getting Aesthetics Right: Form Before Function
    3. Graphic Design Principles
    4. Creating a Visual Style Guide
    5. Designing Effective Forms and CTAs
  6. Chapter 6 : Accessible Experiences
    1. Introducing Accessibility for Native Devices and the Web
    2. Getting Started with Inclusive Design
    3. Accessibility for Color
    4. A Look at Typography and Visual Hierarchy
    5. Designing for Assistive Technology
    6. Getting Into the Habit of Testing Your Website
  7. Chapter 7 : Stop the Hide and Seek: Findable Navigation
    1. The Importance of Having Navigable and Locatable Content
    2. Using Google Rather than Relying on Navigation
    3. Methods of Determining an Information Architecture
    4. Getting Started with Tree-Testing
    5. Getting Started with Card Sorting
  8. Chapter 8 : Applying UX, Working with Others, and Improving Your Portfolio
    1. Working with Stakeholders
    2. Working with Developers
    3. Working with Other Designers
    4. Lean UX, a Return to Process
    5. Sharing Your UX Portfolio and Case Studies
    6. Always Learning: Recommended Reading and Further Study
    7. Course Summary

Product information

  • Title: 50 Shades of UX Design
  • Author(s): Jonah McLachlan
  • Release date: June 2020
  • Publisher(s): Packt Publishing
  • ISBN: 9781838822347