50 Shades of UX Design

50 Shades of UX Design

by Jonah McLachlan
Released June 2020
Publisher(s): Packt Publishing
ISBN: 9781838822347

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Video description

Whether your background is in development or design, you will often hear phrases such as 'Oh, this software is easy, the users will have no problem with it, or can you just add some UX to it'. As digital creators; How do we navigate through the often subjective and conflicting input from various stakeholders, into our design work? How can we be certain that our design will be successful with the user? How can you create a good design?

This course will immerse you in five core aspects of user experience. You will look at how to understand users better, so you can create better experiences for them. We will get practical, looking at specific tools and methods, as we consider how to collaborate more constructively with others in our organizations.

Our conversational style of teaching will help you pick up the basics quickly, without getting bogged down in the theory. The course also offers total flexibility so that, if you want to investigate a particular topic, you can jump straight in at your own pace.

By the end of the course, you will be able to decode UX designs and understand what actually excites your customers and what doesn't.

What You Will Learn

  • Explore the world of user-centered design and transform the way you create experiences
  • Create products that provide maximal value to the customer, to save you time and money
  • Develop strong empathy for the user, to help you create usable software
  • Create credible and desirable software for the user, to improve sales conversions and help users stay loyal to your products
  • Deploy interfaces that are findable and help cut your organizational support costs
  • Appreciate the role that UX plays within your organization, so you can collaborate better with your multi-disciplinary teams
  • Build compelling cases for UX, to help you win new work and improve your portfolio

Audience

This course is most suitable for UX Designers who want to improve their user-centered design, focused on delivering enhanced and more efficient design skills. Get the competitive edge you need by having confidence in the designs you create.

About The Author

Jonah McLachlan: Jonah McLachlan has over 5 years of commercial experience in a range of organizations and companies, including the University of Edinburgh and multiple digital agencies.

He has worked on multiple projects in Energy, Finance, Healthcare, Education, Retail, and the automotive industries. He also is a trainer for the UX Design institute.

He is passionate about understanding the needs of users and proactively looks for ways to improve the user experience for apps, websites, and services.

Table of contents

  1. Chapter 1 : Get out the Building: Your First Usability Test
    1. Course Overview
    2. The Double Diamond
    3. Testing Your Prototype
    4. Ways to Measuring UX
    5. Designing the Experience
    6. Discovering the Value of UX
    7. Uncovering UX: The 5 Core Areas of a Good Experience
  2. Chapter 2 : Adding Value to the Experience
    1. Forget the Features, Start with the Goals
    2. Establish the Funnel and then Optimize
    3. Case Study: Adding Guest Checkout
    4. Continuous Improvement In Your Design
  3. Chapter 3 : Creating a Usable Application
    1. Invest in Ease-of-Use to Get an ROI
    2. Importance of Validating Your Designs with Your User
    3. Running a Moderated Usability Test
    4. Running an Unmoderated Usability Test
    5. Difference Between Usability Testing and User Testing
  4. Chapter 4 : Getting Your Users to Trust You: Credibility
    1. The Case for Creating Loyalty
    2. Providing Reasons to Trust the Experience
    3. User Generated Content - An Example of Effective Trust-Building
    4. Personalization, Nudge, and Desirability
    5. Putting It All Together
  5. Chapter 5 : Creating Desirable Design
    1. The Role Design Plays in the Experience
    2. Getting Aesthetics Right: Form Before Function
    3. Graphic Design Principles
    4. Creating a Visual Style Guide
    5. Designing Effective Forms and CTAs
  6. Chapter 6 : Accessible Experiences
    1. Introducing Accessibility for Native Devices and the Web
    2. Getting Started with Inclusive Design
    3. Accessibility for Color
    4. A Look at Typography and Visual Hierarchy
    5. Designing for Assistive Technology
    6. Getting Into the Habit of Testing Your Website
  7. Chapter 7 : Stop the Hide and Seek: Findable Navigation
    1. The Importance of Having Navigable and Locatable Content
    2. Using Google Rather than Relying on Navigation
    3. Methods of Determining an Information Architecture
    4. Getting Started with Tree-Testing
    5. Getting Started with Card Sorting
  8. Chapter 8 : Applying UX, Working with Others, and Improving Your Portfolio
    1. Working with Stakeholders
    2. Working with Developers
    3. Working with Other Designers
    4. Lean UX, a Return to Process
    5. Sharing Your UX Portfolio and Case Studies
    6. Always Learning: Recommended Reading and Further Study
    7. Course Summary

Product information

  • Title: 50 Shades of UX Design
  • Author(s): Jonah McLachlan
  • Release date: June 2020
  • Publisher(s): Packt Publishing
  • ISBN: 9781838822347