50 Shades of UX Design

Video description

Understand the user in-depth and apply the best UX practice and design principles

About This Video

  • This practical course will teach you key skills, from running user workshops all the way to building high-fidelity prototypes
  • This course combines theory and applied principles in a step-by-step way, with plenty of screen shares and live demonstrations of UX tasks
  • This course features many relevant case studies, practical how-to guides, and demonstrations of best-practice principles

In Detail

Whether your background is in development or design, you will often hear phrases such as 'Oh, this software is easy, the users will have no problem with it, or can you just add some UX to it'. As digital creators; How do we navigate through the often subjective and conflicting input from various stakeholders, into our design work? How can we be certain that our design will be successful with the user? How can you create a good design?

This course will immerse you in five core aspects of user experience. You will look at how to understand users better, so you can create better experiences for them. We will get practical, looking at specific tools and methods, as we consider how to collaborate more constructively with others in our organizations.

Our conversational style of teaching will help you pick up the basics quickly, without getting bogged down in the theory. The course also offers total flexibility so that, if you want to investigate a particular topic, you can jump straight in at your own pace.

By the end of the course, you will be able to decode UX designs and understand what actually excites your customers and what doesn't.

Table of contents

  1. Chapter 1 : Get out the Building: Your First Usability Test
    1. Course Overview 00:06:03
    2. The Double Diamond 00:09:47
    3. Testing Your Prototype 00:08:13
    4. Ways to Measuring UX 00:10:28
    5. Designing the Experience 00:08:13
    6. Discovering the Value of UX 00:10:11
    7. Uncovering UX: The 5 Core Areas of a Good Experience 00:03:42
  2. Chapter 2 : Adding Value to the Experience
    1. Forget the Features, Start with the Goals 00:08:20
    2. Establish the Funnel and then Optimize 00:11:57
    3. Case Study: Adding Guest Checkout 00:05:47
    4. Continuous Improvement In Your Design 00:05:04
  3. Chapter 3 : Creating a Usable Application
    1. Invest in Ease-of-Use to Get an ROI 00:06:10
    2. Importance of Validating Your Designs with Your User 00:08:54
    3. Running a Moderated Usability Test 00:12:41
    4. Running an Unmoderated Usability Test 00:06:35
    5. Difference Between Usability Testing and User Testing 00:04:45
  4. Chapter 4 : Getting Your Users to Trust You: Credibility
    1. The Case for Creating Loyalty 00:05:28
    2. Providing Reasons to Trust the Experience 00:08:05
    3. User Generated Content - An Example of Effective Trust-Building 00:07:41
    4. Personalization, Nudge, and Desirability 00:14:44
    5. Putting It All Together 00:05:43
  5. Chapter 5 : Creating Desirable Design
    1. The Role Design Plays in the Experience 00:06:29
    2. Getting Aesthetics Right: Form Before Function 00:07:08
    3. Graphic Design Principles 00:18:42
    4. Creating a Visual Style Guide 00:12:27
    5. Designing Effective Forms and CTAs 00:08:52
  6. Chapter 6 : Accessible Experiences
    1. Introducing Accessibility for Native Devices and the Web 00:09:23
    2. Getting Started with Inclusive Design 00:07:53
    3. Accessibility for Color 00:08:54
    4. A Look at Typography and Visual Hierarchy 00:07:10
    5. Designing for Assistive Technology 00:05:40
    6. Getting Into the Habit of Testing Your Website 00:06:41
  7. Chapter 7 : Stop the Hide and Seek: Findable Navigation
    1. The Importance of Having Navigable and Locatable Content 00:06:08
    2. Using Google Rather than Relying on Navigation 00:05:21
    3. Methods of Determining an Information Architecture 00:07:08
    4. Getting Started with Tree-Testing 00:05:37
    5. Getting Started with Card Sorting 00:05:36
  8. Chapter 8 : Applying UX, Working with Others, and Improving Your Portfolio
    1. Working with Stakeholders 00:03:46
    2. Working with Developers 00:03:10
    3. Working with Other Designers 00:02:53
    4. Lean UX, a Return to Process 00:08:00
    5. Sharing Your UX Portfolio and Case Studies 00:05:58
    6. Always Learning: Recommended Reading and Further Study 00:02:36
    7. Course Summary 00:07:14

Product information

  • Title: 50 Shades of UX Design
  • Author(s): Jonah McLachlan
  • Release date: June 2020
  • Publisher(s): Packt Publishing
  • ISBN: 9781838822347