Purpose: Email marketing tools with character
MailChimp makes the process of collecting customer email addresses and distributing great-looking marketing emails easy.
You begin by creating one or more subscriber lists. You may have several different lists for different purposes; for example, one for brand new customers and one for customers who have shown an interest in a particular product in the past. In order to add people to the subscriber list you will need their permission.
Once you have a list of people to email, it’s on to creating a campaign. As part of campaign creation you can enable features such as tracking – giving you details of who opens your email ...