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54 Golden Nuggets: The Best of the Telephone Doctor by Nancy Friedman

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9 Ways to Gain the Competitive Edge

Tight economy! Reduced staff! Demanding customers!

These days it’s extra challenging to satisfy and keep customers. It’s even more important than ever because customer loyalty is generally considered the primary engine today to retain sales levels and gain an advantage over the competition. It’s been this way for a long time; it’s just getting more attention now.

There are hundreds of ways to do better. Here are nine of the most effective:

1Know your products and services…inside and out.

Dealing with an employee who is not knowledgeable frustrates customers. An uneducated employee is semi-useless to a customer. Job knowledge is key in any position. If for any reason your company doesn’t offer job knowledge ...

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