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54 Golden Nuggets: The Best of the Telephone Doctor by Nancy Friedman

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Booth CustomerService 101

Anyone who has ever worked a booth at a tradeshow knows it’s just that—work. It’s lots of work, and sometimes, there’s no time for lunch. It often entails long hours, and the long hours are sometimes not very busy. And believe it or not, not being very busy can make you more tired than when you are busy.

Bottom line, put all those items together and sometimes we forget our customer service manners at a booth.

There are lots of articles on boothmanship. This one is on service. Here are the Telephone Doctor’s top five tips on great booth service. The Telephone Doctor has won several boothmanship awards by adhering to these tips, so we know they work.

1Make eye contact.

This is a face-to-face situation. Eye contact is ...

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