This is a true story: Early in the year, we put out a bid for a printing job, and several firms came forth to give us a quote. One even came out to the office with a personal quote. He seemed so interested and appreciative of the opportunity to work with us.
While his firm wasn’t the lowest bid, it wasn’t the highest. Because he was right there in the middle and because he just didn’t fax us a quote, we decided to give him the business. After all, there was more to gain here for him because we do a lot of printing.
The job was done quickly and done right. He even called to be sure we were happy. “Yes,” we told him, “it looked great. Thanks for the good job.”
Six months later, I received a call from the same salesperson ...