Chapter 11
Speaking, for Fee or Free
In survey after survey, public speaking turns up as the number-one fear of adults—more prevalent than fear of snakes, the tax authorities, or death. Even professional actors and accomplished orators confess to occasional attacks of the shakes before they step out on stage. For many people, performing before others represents the ultimate vulnerability. Suppose you forget what you wanted to say? Suppose people laugh when they’re not supposed to, or fall asleep? Yet according to many who have mastered public speaking, acquiring comfort in front of an audience is worth the effort, because it represents the ultimate opportunity to win credibility and spread awareness of what you do.
“For selling books, speaking ...
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