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60-Minute CEO: Mastering Leadership an Hour at a Time by Dick Cross

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Chapter 6

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Chameleon at the Top

Why do so many CEOs fail to drive their businesses successfully through the stages of the life cycle, extending both their time and the rewards along the way? Why are there so many stories of businesses disappointingly stuck and of so many casualties … ill-fated alpinists … on the slopes of their curves?

It’s because the orientation in the Job at the Top needs to shift as a business moves through the phases of the life cycle. What works best in the embryonic phase doesn’t work in the growth zone. Growth business practices fail in maturity and aging.

Here’s how that works.

• In the embryonic stage, the leading characteristic ...

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