Chapter 24
Authenticity
Do you want your business to be extraordinary? I mean—really extraordinary?
It starts with you—but in a way that’s different from what you’ve ever heard before, and a whole lot easier. Extraordinary accomplishment requires extraordinary commitment. Your own, yes, but also extraordinary commitment from others who believe in you and in your business. You must inspire employees to not just “trade” you their forty hours a week for pay, but to “gift” you with their zeal and help you succeed.
People only gift their zeal to one kind of person: one who’s authentic. They will only follow a person in whom they believe. People particularly ...
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