Chapter 27

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Moments of Truth

These are the times that try men’s souls.” I’m under no delusion that I’m Thomas Paine. And I know it’s not 1776.

But from time to time we all face moments of truth in running our businesses. We all encounter situations that test our resolve for living according to the lofty principles we’ve talked about. When we handle them right, we inspire our troops to follow our lead and we offer motivation that lives on well beyond our moments of anguish, decision, action, and glory. Handling our challenges with authenticity and grace implants a force in our followers more powerful than anything else we could say or do. And it ...

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