Foreword
Associations are the hidden glue of our society and economy. Like the mortar that holds the bricks of a building in place, associations go largely unnoticed, yet they do much to hold the entire structure together. As such, associations cannot settle for being only good; they must work toward greatness. But what separates exceptional associations from good ones? What does it take to turn an association from good to great, and how can excellence be sustained?
In 2002, ASAE & The Center for Association Leadership assembled a team of association leaders into an ambitious multiyear effort to address exactly these questions. “If you’re serious about understanding what makes ...
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