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7 Measures of Success: What Remarkable Associations Do That Others Don't, Revised and Updated Edition by American Society of Association Executives

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Preface to the Revised Edition

Since the Measures of Success Task Force completed its work in 2006, the external environment in which associations operate has changed considerably. The near-collapse of the U.S. financial and housing markets, coupled with a prolonged recession, have challenged associations to maintain fiscal stability and continually demonstrate value in a world fraught with economic uncertainty.

Given these pressures, it seemed like a good time to check back with the nine organizations that had exhibited seven distinguishing characteristics, or measures, and thus earned the “remarkable association” designation. How had they weathered the recession and addressed its lingering effects? Were they doing anything differently? Did ...

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