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The Persuasion Principle
Persuasion: What Is It and Do You Have It?
There are 1.7 million airline passengers on domestic flights in the United States every day. In order to board their flights, each passenger must proceed through a security screening process. This screening is done in the hopes of making traveling more safe and to verify that passengers are safe to proceed to their gate for departure.
For transformational leaders, they recognize that each of their stakeholders likewise has a screening process for listening to and following a leader’s lead. This process is less about sharp objects and the two-ounce requirement for toiletries, but rather, is the leader safe to follow to the destination he advocates? If a leader doesn’t pass the ...
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