CHAPTER 3

THE SECOND TENET

Delivering What Helps the Customer Helps You.

I believe that every job has features that the person in that position isn’t excited about doing. You may absolutely love your career, but I bet there is some part of it that you tolerate only so that you can accomplish all the other aspects you enjoy.

As crazy as it may sound, the part of my work that I merely endure is flying. I love my work as a professional speaker: the time on the stage, the work I do with all of the wonderful professionals I encounter, the time I spend writing books. Everything about my work appeals to me except flying to and from the meetings, consulting conferences, or personal appearances. In fact, USA Today did a major story on my reluctance to ...

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