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7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience by Scott McKain

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CHAPTER 5

THE FOURTH TENET

Think Logically and Then Act Creatively and Consistently.

Dr. Charles Jarvis was often called “America’s Painless Dentist,” and with good reason. After about 12 years building his practice, he decided to forgo his work on molars and dentures in San Marcos, Texas, and become a humorist. For three decades he enthralled audiences across the nation with his special brand of insight.1

As a young man, I attended one of his talks. I’ll never forget Jarvis asking members of the crowd to “raise your hand if you believe you possess common sense.” Dutifully, like just about everyone else in the crowd, I held my hand aloft.

“Of course you do!” he exclaimed. “There is lots of common sense in this crowd, in this state, in this nation. ...

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