THE FIFTH TENET
Make Your Customer the Star of the Show.
In Chapter 5, we learned that behavior rewarded is behavior repeated. Obviously, that important principle not only applies to our efforts to become more consistent but also can pertain to acquiring and retaining our customers, whether they are internal colleagues or external spenders.
How can we reward our customers for their contributions to our success and then leverage that reward to create even more momentum? If a customer is rewarded for doing business with us in a compelling manner, it stands to reason that he or she will want to repeat that process, doesn’t it?
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