CHAPTER 7

THE SIXTH TENET

Help Your Customers Come Back for More.

Let’s envision for a moment that you are a member of the Broccoli family.

No, I don’t mean that you are a cousin of the larger cabbage clan or a healthy vegetable with a big, flowery edible head.

Instead, I mean you should imagine that you are one of the descendants of Albert “Cubby” Broccoli.

The younger of two children, Cubby Broccoli was born in Queens, New York, in 1909. Later, his family moved to a farm on Long Island. (The family claimed that its ancestors brought the first broccoli seeds to the United States in the 1870s.) When young Cubby was ready to strike out on his own, he decided to go to London and find a way to break into the film business. After forming a small ...

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