Chapter 82. Make Your Engineering Blog a Priority
Anita Clarke
Every engineering manager I know wants to hire the best talent possible, and yet they can neglect one of the strongest tools in their kit: a great engineering blog.
Talented developers are hidden everywhere across the globe. Some may be familiar with your company’s work, whereas others haven’t discovered it yet. An engineering blog raises a company’s profile to an audience that is magnitudes larger than the average conference attendance, especially if your post picks up steam on, say, Hacker News.
Candidates make decisions about your company’s offer based on the quality of the engineering blog. I’ve heard it enough times from senior SREs and leadership to understand this is a major thing. Hell, it’s the first thing my Director said to me when I joined their team. Culture is one of the most important factors to a candidate, and to recruit successfully, it should be a mandatory part of your storytelling efforts.
An active, highly regarded engineering blog makes you more attractive to candidates. Yes, it’s a lot like dating in a way; SREs want to do that Google investigation on you first, and a great blog makes an effective first impression.
So don’t make it fluff. The blog is actually a great place to share information about what you’re working on, and fill it with as much substance as you can. Peers experiencing ...
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