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While so-called creatives are often talked about as dreamers with their heads in the clouds, I find it hard to reconcile that with my belief that creativity is about actual creation, not merely ideation. Sure, it’s important to have time for great ideas to come your way, and there’s a lot you can do to make sure that happens. But mistaking ideation for creation isn’t unlike mistaking an architect for a contractor. Both are necessary, but neither does the job of the other.

In order to create, you have to actually make something. In Linchpin, Seth Godin calls it “shipping,” and he places a great deal of importance on it. Scott Belsky, author of Making Ideas Happen, talks about it in terms of living a life with a strong bias towards action. ...

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