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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Advance Quotes for A Beginner’s Guide to Mobile Marketing

The authors have the brilliant ability to take something quite complicated and distill it into understandable simplicity. Every marketer should read this to ensure they “get” this rapidly emerging space.

—Chris Bridgland, Director, Digital Strategy at Leo Burnett Chicago

The authors provide a case study driven view of mobile strategies, how they work, and expected results. It is refreshing to see a holistic view on mobile that focuses on strategy and results instead of leading decisions based on technology. This book is a must read for every marketer!

—Cezar Kolodziej, President, CEO and co-founder of Iris Mobile

The concept of “pocket branding” is excellent and this book has established ...

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