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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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CHAPTER 2

Calling and Messaging

Bidding Farewell to Landlines and Phone Calls

According to trade group U.S. Telecom, the number of U.S. phone lines peaked at 186 million in 2000. Since then, more than 100 million copper lines have already been disconnected.1 The lines are being replaced by cellphones and Internet-based phone services. In the first half of 2013, the Center for Disease Control (CDC) found that approximately 38 percent of all adults (approx. 90 million adults) lived in households with only wireless telephones.2 By 2016, the number of wireless-only households could climb to 50.8 million, or 42.8 percent of all U.S. residents with telephone service. Now that mobile phones are supplementing or replacing landlines, we are seeing more ...

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