O'Reilly logo

A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 3

Search and Web

Every Business’ Workhorse

It is critical for brands to be present and accounted for when consumers use their smartphone to search. Given the increase in people adopting smartphones and the convenience of always having our phone within arm’s reach, it should not be a surprise that mobile search is expected to surpass desktop search by 2015.1 Whether we are looking up a business address, hours of operation, or just getting inspiration on vacation destinations, marketers who do not appear in search results miss prospective sales leads. If a marketer appears in the results but does not deliver a mobile-friendly web experience, they not only miss a lead but potentially a conversion too.

Mobile Is Not Just about Mobility

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required