Mobile Applications (Apps)
In addition to using mobile websites to browse for information, 90 percent of smartphone owners download mobile apps to access information.1 Of these app users, a recent Compuserve survey revealed that 85 percent prefer mobile apps to mobile websites. Users believe apps to be
•more convenient (55 percent);
•faster (48 percent); and
•easier to browse (40 percent).2
App icons allow for quick, easy access to a brand’s or service’s content, so they are especially useful for those you revisit frequently. Apart from the convenience of the icon shortcut, apps also create a superior experience by tapping into a smartphone’s features and functionalities. Features such as the microphone, the accelerometer, ...