CHAPTER 8
Mobile Marketing Strategy and Resources
After learning the importance and relevance of mobile marketing and the different tactics available to deploy, it’s time for you to start building your brand’s strategy for mobile. There are several inputs that go into establishing a strategy and each could take marketers months to fine tune. However, knowing this channel is moving quickly, time is of the essence. Look for ways to have quick wins that align with a longer-term vision.
To get to a longer-term vision, try using the N.O.T.E. framework* to get started.
Understanding the N.O.T.E. Framework
To illustrate how to use the framework, let’s ...
Get A Beginner's Guide to Mobile Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
