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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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CHAPTER 8

Mobile Marketing Strategy and Resources

After learning the importance and relevance of mobile marketing and the different tactics available to deploy, it’s time for you to start building your brand’s strategy for mobile. There are several inputs that go into establishing a strategy and each could take marketers months to fine tune. However, knowing this channel is moving quickly, time is of the essence. Look for ways to have quick wins that align with a longer-term vision.

To get to a longer-term vision, try using the N.O.T.E. framework* to get started.

Understanding the N.O.T.E. Framework

To illustrate how to use the framework, let’s ...

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